We haven’t done one of these Thrive ad parodies in awhile. Hope you enjoy it, and as always, feel free to copy, email and share.
The rest of the parodies can be found here.
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The Thrive ads are slick but you can’t tell what they are selling. It’s not health care. “Take care of yourself so we won’t have to, but give us your money anyway” is what I get from the campaign, as a former member who was constantly having to fight for tests and medications I needed. Typical wait time for an appointment was 4-6 weeks. How does one thrive under the circumstances?
Who wants an insurance company that tells you nothing about what they will do for you if you actually get sick? You only find out after you are stuck in the contract that the answer to that is “as little as possible.”
The ads aren’t targeted at you. They don’t want you back with your actual medical problems.
I’m not sure why more people don’t notice what you did — that those ads have nothing to do with health care.
Admin,
The Ads are great! I’m enjoying these and they are very well-designed I might add.
Thank You for all of your great work.
Former Kaiser employee, fired for advocating patient safety. Kaiser’s Mafia management claimed I violated patient confidentiality policy for disclosing patient information. THIEVES!!!
The administration at Kaiser has realized the power of advertisement. The more they advertise, the more patients they get. If you get the same message repeated all day long, sooner or later, we soon will believe in their message. They are brainwashing us daily. Well, perhaps no matter what you got, an ear infection, congested heart failure, etc..if you can just believe in their ads, you will forget to call them for an appointment because you are too busy “thriving.” And if you happen to call for an appointment, they will purposely agitated you to dealth with the same list of questions: “What is your name? Medical record? What is the day time phone number, etc…” And then once you past all that and you a crying to see your doctor, they will let you speak to an advice nurse who will agitate you some more. Then finally, the advice nurse will tell you,”I will send a message to the clinic.” Then you get to wait and wait and finally probably have to go to their ER if you have money or simply suffer…Has anyone realize that in the down turn of the economy, they have hired so many managers. I wonder if the managers are acting as doctors now.
I gave these jerks a second chance because Health Net turned out to be worse than Kaiser. But now that I’m going on Medicare I will never use either of them again.