Comments on: Fourth season of Brand Baloney on a $45 million Kaiser roll http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/ Kaiser Permanente: Failure to Thrive -- A Managed Care Watch Web Site Sun, 14 Mar 2010 05:04:43 +0000 http://wordpress.org/?v=2.5.1 By: Broccoli Muncher http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23716 Broccoli Muncher Thu, 01 Nov 2007 19:34:21 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23716 Just heard the latest radio ads on KCBS (San Fran) which proclaim that Kaiser is shifting its belief away from seatbelts, broccoli, and the Bee Gees and now... they believe in the computer, the mouse, and the power of the silicon semi-conductor. Yeah. When I'm sick, I want a bunch of IT geeks to help me for sure. WTF? Just heard the latest radio ads on KCBS (San Fran) which proclaim that Kaiser is shifting its belief away from seatbelts, broccoli, and the Bee Gees and now… they believe in the computer, the mouse, and the power of the silicon semi-conductor. Yeah. When I’m sick, I want a bunch of IT geeks to help me for sure. WTF?

]]> By: Cheese Please http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23694 Cheese Please Thu, 01 Nov 2007 01:04:29 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23694 Oh gee, did I miss the spanish version? As if I hadn't seen enough already. Still amazed at what those ads promise vs. what you actually get. Light years apart babeee. Oh gee, did I miss the spanish version? As if I hadn’t seen enough already.
Still amazed at what those ads promise vs. what you actually get. Light years apart babeee.

]]> By: Admin http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23571 Admin Fri, 26 Oct 2007 19:21:52 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23571 Racial profiling from <a href="http://www.kaiserthrive.org/Thrive_Presentation_for_PMGs_07092004.pdf" target="_blank" title="Kaiser Permanente Brand Advertising" rel="nofollow"> Kaiser's Brand Advertising</a> presentation to the Permanente Medical Groups: <blockquote>"Deliberately less edgy than the English-language ads; includes more images of health care delivery (Latino consumers tend to be less cynical about 'health care')."</blockquote> Racial profiling from Kaiser’s Brand Advertising presentation to the Permanente Medical Groups:

“Deliberately less edgy than the English-language ads; includes more images of health care delivery (Latino consumers tend to be less cynical about ‘health care’).”

]]> By: r http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23570 r Fri, 26 Oct 2007 19:08:09 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23570 How do you like the ads in Spanish? Orale, come to Kaiser babeee! How do you like the ads in Spanish? Orale, come to Kaiser babeee!

]]> By: Kaiser Permanente Thrive Exposed » George Halvorson 5, Lehna Brewer minus 18 months http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23133 Kaiser Permanente Thrive Exposed » George Halvorson 5, Lehna Brewer minus 18 months Wed, 19 Sep 2007 09:24:40 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-23133 [...] of American health care. George can be so convincing that even we might be tempted to believe the hype — that is until we remind ourselves that his own market research found that 75% of health [...] [...] of American health care. George can be so convincing that even we might be tempted to believe the hype — that is until we remind ourselves that his own market research found that 75% of health [...]

]]> By: Admin http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-22740 Admin Tue, 28 Aug 2007 00:58:09 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-22740 I found an <a href="http://news.moneycentral.msn.com/provider/providerarticle.aspx?Feed=ACBJ&Date=20070827&ID=7379194" target="_blank" rel="nofollow">earlier version</a> of the article that still says it's a $45 million PER YEAR campaign. Apparently a correction wasn't just added, the San Francisco Business Times article's text was actually changed as well. The Biz Journals are soooo in Kaiser's pocket. They are eager to make corrections on Kaiser's behalf that deliberately distort the truth, but when they <a href="http://www.kaiserthrive.org/media-coverage/#ebbt" rel="nofollow">print an actual falsehood about a Kaiser critic</a> they always refuse to make a correction. I found an earlier version of the article that still says it’s a $45 million PER YEAR campaign. Apparently a correction wasn’t just added, the San Francisco Business Times article’s text was actually changed as well. The Biz Journals are soooo in Kaiser’s pocket. They are eager to make corrections on Kaiser’s behalf that deliberately distort the truth, but when they print an actual falsehood about a Kaiser critic they always refuse to make a correction.

]]> By: DOLLARS SHOULD BE BETTER SPENT http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-22738 DOLLARS SHOULD BE BETTER SPENT Tue, 28 Aug 2007 00:15:15 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-22738 I've never seen anything so disgusting. I feel VERY queasy right now. To think that public perception is more important than actual lives. Image is everything in Kaisers world. Doesn't matter whether or not it's true. Look at all that money wasted, wasted on bullshit. And BULLSHIT it is. Gee, do ya think they might be able to provide a service with all that money? Nah. Peoples lives aren't important enough for that. The $$$ are the only thing that matter. Kaiser is beyond gross. Grossly negligent, grossly fraudulent. GROSS. I wonder if Campbell-Ewald is even aware of just what they are promoting. I wonder if they even care. Just as long as they get their bucks what does it matter to them. "an investment in the future," AND an investment in murder. THRIVE WAS MOST CERTAINLY NOT MY EXPERIENCE. How rotten of them. This is a slap in the face to Kaiser Victims everywhere. I’ve never seen anything so disgusting. I feel VERY queasy right now. To think that public perception is more important than actual lives. Image is everything in Kaisers world. Doesn’t matter whether or not it’s true. Look at all that money wasted, wasted on bullshit. And BULLSHIT it is.

Gee, do ya think they might be able to provide a service with all that money? Nah. Peoples lives aren’t important enough for that. The $$$ are the only thing that matter.

Kaiser is beyond gross. Grossly negligent, grossly fraudulent. GROSS.

I wonder if Campbell-Ewald is even aware of just what they are promoting. I wonder if they even care. Just as long as they get their bucks what does it matter to them.

“an investment in the future,” AND an investment in murder.

THRIVE WAS MOST CERTAINLY NOT MY EXPERIENCE. How rotten of them. This is a slap in the face to Kaiser Victims everywhere.

]]> By: Admin http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-22733 Admin Mon, 27 Aug 2007 22:48:28 +0000 http://www.kaiserthrive.org/2007/08/27/fourth-season-of-brand-baloney-on-a-45-million-kaiser-roll/#comment-22733 Year 1: $40 million Year 2: $40 million Year 3: $45 million Year 4: $45 million (maybe more since they wouldn't say) TOTAL: <strong>$170,000,000</strong> that could have been spent on improving patient care instead of manipulating public perception. It's a good thing Kaiser is a <a href="http://www.kaiserthrive.org/2007/08/17/non-profit-in-name-only/" rel="nofollow">non-profit</a>. :roll: <div align="center"><object width="300" height="250"><param name="movie" value="http://www.youtube.com/v/vM3Eo6LCZDk"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/vM3Eo6LCZDk" type="application/x-shockwave-flash" wmode="transparent" width="300" height="250"></embed></object></div> Year 1: $40 million
Year 2: $40 million
Year 3: $45 million
Year 4: $45 million (maybe more since they wouldn’t say)

TOTAL: $170,000,000 that could have been spent on improving patient care instead of manipulating public perception. It’s a good thing Kaiser is a non-profit. :roll:

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