With all the recent scandals at Kaiser Permanente, such as the Kidney Transplant Debacle and The Mystery of the Missing Dead Baby, we thought it would be a good time to revisit our roots: namely Kaiser’s Thrive ad campaign.
The short version for new visitors is that Kaiser Colorado lost its knickers in a little security blunder, when weeks before the campaign launched they left all of Kaiser’s $40 million market research and advertising materials exposed on the Internet, outside of the corporate firewall, for all the world to see. I guess they thought the world wasn’t looking, but we were, and it made us famous (see the sidebar for links to the documents).
The parody below is our favorite: a Flash animation designed by our friend at CorpHQ, which pokes a little fun at Kaiser broccoli-pushing and depicts what is more likely to happen to you if you choose Kaiser as your health plan. Need convincing? We invite you to check out a few hundred Kaiser Permanente Horror Stories here.
Click on the broccoli to play the animation, and enjoy the rest of the Kaiser Thrive Ad Parodies here.
Update June 1, 2006:
From the L.A. Times — State regulators are investigating Kaiser Permanente’s Southern California operation for allegedly deceptive marketing practices… Full Story